Since 1997, Park City Coffee Roaster has been a beloved local staple—and when they asked for a complete branding and packaging refresh, I couldn’t wait to bring their story to life. To highlight their identity as the go-to choice for the adventurous coffee lover, I drew inspiration from the Rocky Mountains, Park City’s vibrant lifestyle, and its world-famous outdoor activities. The result: bold colors, rugged peak-inspired graphics, trail motifs, vintage typography, and packaging that lines up to form a massive mountain range—a visual identity as adventurous as their coffee.

Park City Coffee Roaster sources premium beans from thousands of coffee-growing communities worldwide, roasts small-batch at 7,000 feet, and follows the handcrafted traditions of the Roasters Guild of America. With new branding and packaging that reflects both quality and spirit, every bag invites you to seize the day with a truly elevated cup of coffee. Available at pcroaster.com and Park City’s local grocery stores.