Park City Coffee Roaster has been a staple since 1997 so when asked to revamp their branding I was fully onboard. Ready to showcase their calling for the “adventurous coffee lover” I tapped into our backdrop, the Rocky Mountains, our active lifestyle and the vibrancy of Park City. This was accomplished through colors, peaks, trails, vintage type, Park City’s well-know activities and when lined up they create a massive mountain range.
Park City Coffee Roaster source premium beans from thousands of coffee-growing communities around the world, follow handcrafted guidelines by the Roasters Guild of American and roast in small batches at 7000′. Seize the day with a great cup of joe. Available at pcroaster.com and Park City’s local grocery stores.




